Advertising is the center of all businesses around the world, and getting that part right is the difference between success and the slow, painful death of a business enterprise. There are many forms of advertisements, with some dating back to the industrial era. Even back then, people understood the importance of using catchy phrases and images to attract the attention of buyers.
Not much has changed today, save for the quality and the options available for business. One of the most used forms of advertisement is the use of flexible LED lights. We will be looking at the types of LED advertising, how they affect the health of the business, the benefits they bring to the table as well as the upcoming trends that are transforming the business landscape.
LED displays come in varying types, each dealing with a specific function for a specific niche. The following are the main types of LED screen displays that are commonly used in the advertisement world.
Outdoor displays are among the biggest and the most effective LED advertisement options available right now. They are normally placed on buildings in highly populated cities and can be used to display advertising of all types. They have a good picture quality that makes them the ideal medium for broadcasting advanced ads for products and services.
It is very effective even during the day, thanks to advanced screen tech that makes it easy for people to clearly see what is being displayed even against the full glare of the sun. The same technology also makes the colors look more vivid, making ads so beautiful that anyone walking below the displays will have a hard time ignoring them.
Synchronized and Unsynchronized Displays transmit non-grayscale images from a computer in an auto-play mode and are used to display advertisements that involve characters and texts. Basically, what happens here is that texts and images are set to keep appearing at regular or irregular intervals, following the same pattern over and over again. They are a very effective type of advertisement that makes use of repetition to gain prominence in the mind of anyone who happens to look at the displays. These types of displays work best in airports where vital flight information has been updated every minute.
A conventional LED display is the type that needs to be held up by huge steel structures at a specific place outdoors. They are very common along roads that lead in and out of an urban setting and work very well for motorists speeding down the road. They are made huge and bright deliberately to make sure they are visible from a very long distance away, giving drivers ample time to see what is being advertised even when they are cruising at top speeds. They can also be used to display the traffic information on roads and railway stations.
Industrial Indicator LED Displays are display screens that are used in malls, supermarkets, exhibitions and fairs, and other highly populated spaces where events involving a huge number of people are taking place. The LED displays are connected to a control system operated by a number of people who keep feeding new ads into the program to keep them running all through. Most of these industrial indicator LED displays are used to show offers on top of showing vital data like the temperature, the weather forecast, pressure, among many other things.
You may have seen those curved display screens erected mostly at the center of road roundabouts or in the middle of a road intersection. They have a nicely curved screen that goes from one end to the other, forming a perfect circle that displays advertisement materials from rolling texts, to videos. They are a very effective way of disseminating information as cars and people move by slowly, on top of adding an artistic touch to the area where they are erected.
Using LED advertisements could be the best decision you ever make for your business. Some of the notable benefits of using LED advertisements include the following.
Compared to LED lights combinations and static billboards that only display images and other graphic materials, LED advertising screens bring out creativity in people since there is an unlimited number of ways that you can present the ads to the audience.
You can combine texts, audio, videos, and images in any number of ways using the most colorful flashing formats to create some unique and eye-catching displays. Using animated ads is more beneficial to a business because they leave a lasting impression in the mind of the audience.
However, there is no guarantee that using LED displays for ads will bring your business all the publicity you are looking for. You still have to do the legwork in terms of creating engaging material that will keep the audience hooked long enough to stir a need for your products and services. A creative medium requires good content for it to work.
In the past, when it came to using magazines and newspapers, billboards, TV, or radio, there was a limit to how much content you could squeeze into the space or the time slot provided. To make the best of what was provided, many businesses had to strip down their ads to their bones, just leaving the important details intact. That reduced the impact of the ads significantly.
With LED advertising, however, you are not limited by space or time. You can add as much information as you want and simply sequence it in an orderly and understandable format that can be replayed for as long as you want. This gives you some flexibility when it comes to choosing the message you want, the duration and format, and the time you wish to have it seen.
Unlike that billboard that can fade with time or even get ripped open by the wind or that newspaper that will be thrown away as soon as the reading is done, LED displays are there to stay, and the content you chose to display on them is in soft copy. This means it does not deteriorate in quality and can even be stored for future re-use again without the need to re-create anything new.
It doesn’t matter how bad the weather condition might be; the screens will continue playing the ads and messages through any storm. As long as the electricity holds, you are assured of the advertisement staying live for anyone that cares to look at them. To get the best LED screens, ensure that you get high-quality products from reliable LED display suppliers.
Thanks to improved technology, LED displays for advertisement now come with advanced screens that can broadcast in high definition. This means that even if someone is a mile away, if the screen is big and bright enough, they can clearly make out the text and the edges of the images without having to squint their eyes.
These high graphic parameters and resolutions have enhanced the effectiveness of the advertisement process because people just find themselves looking at the screens, drawn in by the quality of the light and color, and in the process, they end up learning a thing or two about your business and what it is all about. The high-quality screens have also made it easier for people to see themes during the day without any struggle.
When compared to traditional forms of display ads that used to guzzle huge amounts of electricity, the modern types of LED displays are more economical as they have a lower energy expenditure. The screens may be high-definition, but they are highly optimized to display quality grade content without using too much energy.
Another advantage of using LED ad displays is that they are automated; you simply create the initial ad, feed it into the program and let it run its course on its own. Some can even be managed remotely from another location, as is the case with casinos and gambling dens, which means you don’t need to have someone on-site to monitor how things are running; everything can be solved remotely with a simple press of a button.
Unlike the billboards and TV ads where you can only post information relating to your products and services alone, LED advertisements allows for multiple companies to post their ads on the same program, each coming one after the other with clear breaks in-between that communicate to onlookers that they are looking at different brands rather than one.
This allows businesses to save money as they can split the entire cost among themselves and get their products broadcasted to a larger audience. The same can never be replicated on a billboard without causing confusion.
Someone would have to be blind to avoid looking up at an LED advertising display. The array of colors and the smooth transitions of high-quality images and videos can be a little mesmerizing, especially at night, and people just find themselves looking up to the screens and, in the process, become aware of your brand without intending to.
So in a way, using these kinds of advertisement tactics will effectively get you new customers who may quickly think of you if they happen to need a product or a service that you offer. Their brains are most likely to remember the ad and associate it with your brand.
Another thing that makes them effective is that there’s no option to skip the ads other than to look away, which ensures that the ads run their full length, and once that happens repeatedly, many people will find themselves watching them with the likelihood of them ending up as potential clients growing significantly.
When dealing with billboards, you have to physically change the boards every time you need to display new material. These are usually made of plastics and require painting and printing. Not only is this a long process, but it adds to the pollution in the environment. However, when it comes to LED ad displays, not only are they energy efficient, but once they are set up, you will never need to make any new changes every time there’s a need to display new material. You simply laid new videos and images and hit play, and the rest takes care of itself.
One of the core aims of advertising is to gain the upper hand over the competition. The most effective way of achieving this would be to anticipate what your rivals are planning to release then counter it with your own production. However, that’s easier said than done; you may come up with a good ad piece only to see it get swallowed up by your competitor.
Fortunately for many businesses today, LED advertising allows room for quick changes to be made on the initial ad. Unlike printed ads on billboards which cannot be changed easily once the ink is put on the canvas, with LED ads, you simply change the details on the original file and feed the updated version into the program, and it keeps on running like nothing happened.
This ability to change things quickly and in a flexible manner in real-time as events unfold is an added asset that ensures the business keeps up with the trends and their competition. The current business environment does not allow even a moment of slacking; you blink, you lose.
LED screens for advertisements can be installed in a number of ways depending on the message intended and their location. The installation types include the following.
Wall Mounts: These are the types of LED screens that are mounted on walls indoors and outdoors and vary in size from small ones that can be found inside malls and shops to huge ones that are installed on huge buildings outside.
Pole Installation: These are the types that are mounted on singular poles erected in an open space away from obstructions like buildings and trees. They are among the tallest forms of LED displays, and relocating them is also easy. You can also change the direction they are facing quite faster without any hitch.
Roof Installation: This is ideal for buildings that have flat rooftops and some walking space; the buildings in question are usually not that tall, with the LED display screens taking much of that space with their bright lights and colors. It will be a good move if your business is also located in that same building as that will attract customers much quicker.
Hanging Installation: This is the type of installation that is achieved by hanging the huge LED display from a suspended location between two buildings supported by strong cables and wires. It is ideal for an outdoor setting where buildings are not that tall and are close to each other.
Mobile Rental Installation: These are temporary displays that are set up as a stage temporarily on the ground where human traffic is high. They can be set up pretty fast and can be relocated at a moment’s notice. They are very effective at bringing attention to new offers or the launch of new products accompanied by ground marketing and performances.
As a business, at some point, you will have to expand your advertisement efforts if you hope to put your competitors at bay. One of the moves that would make this a reality would be purchasing your own LED ad display for your building or renting space in the many displays that dot urban cities. When it comes to choosing the best LED ad display screen, pay attention to the following factors.
Number of LEDs: You have to make a decision to use a single LED in one location or have them spread out in other strategic places. The latter will cost you more but will increase the brand visibility, while the former is cheaper and more localized.
Installation Type: The type of installation will determine the style of LED display screens you go for. If you go for a pole installation, you may have the freedom to go with any size, while an indoor installation will depend on the space available.
Price: LED ad displays don’t come cheap. The more advanced the features and the bigger they are, the costlier their price. You may have to set aside a significant amount of funds to handle this project. You’ll also have to make the decision on whether to go with rentals or outright purchase.
Brightness: Brightness plays an important role in determining how visible the material being showcased is. The screen has to be bright enough to be seen during the day against the gash glare of the sun from any angle on the ground. At the same time, it has to be sufficiently bright at night for greater visibility, especially when it is close proximity with other screens.
Judging by the trajectory that advertisement is taking, it is easy to tell that the use of LED ad display screens is only going to increase, but how different will they be ten years from now? The following are some trends that the advertising world should expect to see soon.
The use of 3D art is already in effect in some developed countries, and that is expected to grow even bigger in the future. This is where the display screens are used to display ads in the form of 3D holograms, creating the effect of a product extruding out of the screen into the air. This is a revolutionary technology that will transform the business world tremendously.
Rather than use screens, future LED ads will be displayed against the surface of the buildings themselves, using the entirety of the whole edifice to display colorful ads from the bottom to the top. Depending on the size of the building, ads like this have the potential to be seen for miles around, and this can be a great boost for any business that goes down this route, especially those that are involved in theme parks.
An ad agency called Akestam Holst based iN Sweden turned heads in the advertising world when it created a responsive LED screen that reacts to people when they come close to it. In this situation, the ad was called the Coughing Man. It was equipped with smoke detectors that immediately a video of a man coughing uncomfortably is someone smoking a cigarette passed nearby. This type of advertisement could be improved for the future, and the possibilities of what can be done are limitless.
This could involve the reaction of LED advertising screens that use Artificial Intelligence to detect faces, gender, and even the races of people passing nearby and use that data to display ads that are tailor-made to each group. For example, if a woman was to pass near the display, it could quickly interact with them by playing a pre-recording greeting and proceed to show some ads of products that they may need at some point. Although many view this as invasive and creepy, technology has never shied away from controversy in this march to the future.
Online advertisement may be taking over from other traditional forms, but there will always be space for outdoor advertising, and to that end, the use of LED displays will continue to be the most preferred option for many businesses in the future. If you have been contemplating getting a display for your advertising needs, feel free to contact us, and we will take you through all the options available to find the right fit for your business model.